SEO & Analytics
SEO & analytics tools
SEO tools tell you what people search for and whether your pages show up. Analytics tells you what happens after they arrive. A small site does not need the most expensive suite: pick by budget and by how many sites you manage.
How to choose
Budget first
Semrush is the most complete; SE Ranking and Mangools cover the essentials for less.
Keyword research vs tracking
Bloggers mostly need keyword ideas; agencies need tracking and audits.
Use the free trial on a real task
Research one article during the trial and judge the tool by the result.
Privacy-friendly analytics
Fathom and Plausible need no cookie banner and load fast.
6 tools we recommend
Semrush
All-in-one SEO suite: keywords, audits, rank tracking.
Best for: Serious SEO and competitor research
Check pricing
Visit Semrush
SE Ranking
Affordable SEO platform with rank tracking and audits.
Best for: Freelancers and small agencies
Check pricing
Visit SE Ranking
Mangools
Beginner-friendly keyword research (KWFinder) and SERP tools.
Best for: Bloggers doing their own keyword research
Check pricing
Visit Mangools
Fathom Analytics
Privacy-first, cookie-free website analytics.
Best for: GDPR-friendly analytics without banners
Check pricing
Visit Fathom Analytics
Plausible
Open-source, lightweight Google Analytics alternative.
Best for: Simple privacy-friendly stats
Check pricing
Visit Plausible
Rank Math
All-in-one SEO plugin for WordPress.
Best for: On-page SEO and schema in WordPress
Check pricing
Visit Rank MathQuestions
Semrush or SE Ranking?
Semrush for depth and competitive data, SE Ranking for a lower price with solid features.
Is there a free Ahrefs alternative?
Free tiers are limited; Mangools and SE Ranking are the usual budget choices.
Do I still need Google Analytics?
No. Privacy-friendly tools cover most small-site needs without consent banners.