Email & Forms
Email marketing & forms
An email list is the one audience you own. Every site should collect emails from day one, and a good form builder makes signups, quizzes and lead forms painless. Most of these tools have free plans that are enough to start.
How to choose
Newsletter or marketing automation?
beehiiv is built for publishing, Kit for creators who sell, MailerLite and Brevo for small businesses.
Free plan limits
Compare subscriber and send limits, not just the headline free tier.
Deliverability
Authenticate your domain (SPF, DKIM) in whatever tool you choose.
Forms that convert
Short forms win. Tally is free and fast; Typeform shines for quizzes.
7 tools we recommend
Kit
Email marketing for creators, formerly ConvertKit.
Best for: Creators selling to their newsletter
Free plan
Visit Kit
beehiiv
Newsletter platform with growth and ad tools.
Best for: Publishers growing a newsletter
Free plan
Visit beehiiv
MailerLite
Simple, affordable email marketing with landing pages.
Best for: Small businesses on a budget
Free plan
Visit MailerLite
Brevo
Email, SMS and CRM with a generous free plan.
Best for: Transactional and marketing email together
Free plan
Visit Brevo
Tally
Form builder that works like a doc, free for most uses.
Best for: Free forms and surveys
Free plan
Visit Tally
Typeform
Conversational forms and quizzes.
Best for: Beautiful one-question-at-a-time forms
Free plan
Visit Typeform
Systeme.io
Funnels, email, courses and a website builder in one free tool.
Best for: Solo creators selling courses and digital products
Free plan
Visit Systeme.ioGuides & comparisons
Questions
What is the best free email marketing tool?
MailerLite and Brevo have generous free plans; beehiiv is free up to a decent list size.
Kit or beehiiv?
Kit if you sell products to your list, beehiiv if the newsletter itself is the product.
Is Tally really free?
Most features are free with unlimited forms and responses.